Health education interventions | Factual information about breast feeding often delivered via leaflets or educational sessions, usually grounded in professional expertise |
Health sector initiatives | Interventions which aim to change the organisational nature of health services in favour of promoting breast feeding, including health professional training, social support from health professionals, the Baby Friendly Hospital Initiative, and the Women, Infants & Children Programme |
Peer support programmes | Interventions delivered by knowledgeable peers |
Media campaigns | Interventions which use a public medium such as TV and press |
Multifaceted interventions | Interventions which have more than one component |