Take on messy problems

Respect and include context

Adapt interventions

Seek discovery and explanation

Learn from heterogeneity

Value learning by trial and error

Test hypotheses by attempting replication and confirmation

Seek local impact

Require application

Accept credit for the team

Seek timeliness

Solve sharply defined problems

Avoid and control out context

Adhere strictly to protocols

Pursue causal relationships

Strive for homogeneity

Rely on structured, sequential learning

Test hypotheses by attempting falsification

Seek generalisability

Require publication

Expect personal credit

Seek timelessness