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Contributors MD-W conceived the idea for the paper and prepared a first draft. PJP made substantial contributions to revising this draft and providing additional insights. Both authors approved the final draft.
Funding Wellcome Trust Senior Investigator Award for Mary Dixon-Woods (WT097899).
Competing interests MD-W is Deputy Editor-in-Chief of BMJ Quality and Safety.
Provenance and peer review Not commissioned; internally peer reviewed.
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