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Correspondence
Communication and resolution programmes need to be effectively marketed to leadership and stakeholders
  1. Doug Wojcieszak Sorry Works!, a 501c3 non-profit patient safety organisation
  1. Founder and President, Sorry Works!, Edwardsville, Illinois, USA
  1. Correspondence to Doug Wojcieszak, Sorry Works!, Edwardsville, IL 62025, USA; doug{at}sorryworks.net

https://doi.org/10.1136/bmjqs-2020-011635

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    Dear Editor,

    I am writing to comment on the recent article, ‘Making communication and resolution programmes mission critical in healthcare organisations’, authored by Gallagher et al.1

    When implementing a communication and resolution programme (CRP) or disclosure programmes as they are also referred to, there are two key factors to keep in mind: (1) how to market or sell the programme to stakeholders and (2) designing and implementing the programme for long-term success. The authors of this paper seem to negate or dismiss the most important marketing tool for CRP/disclosure programmes: litigation reduction and cost savings for insurers and healthcare organisations. They stated, …

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    Footnotes

    • Twitter @sorryworks

    • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

    • Competing interests None declared.

    • Patient consent for publication Not required.

    • Provenance and peer review Not commissioned; internally peer reviewed.

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