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A framework for effective management of change in clinical practice
  1. Michael Wilcock
  1. Pharmaceutical adviser
  1. Ian Mackenzie
  1. Director of developments Cornwall & Isles of Scilly Health Authority, John Keay House, St Austell, UK

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    EDITOR,—Moulding et al eloquently describe those theories derived from social and behavioural sciences that may help to bring about change in clinical practice through the use of guidelines.1 Occasionally, the behavioural approach of providing incentives related to specific actions may be all that …

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