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The problem with Plan-Do-Study-Act cycles
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    What did Albert Einstein ever do?

    Reed and Card's essay on the problem of valuing action over thought could not have come at a better time. For years, quality and safety mavens have been paraphrasing Goethe -- "Knowing is not enough ... we must do". But the resulting culture of 'do, do, do' has brought us quite a lot of doo-doo.

    To counter this, consider the question, "What did Einstein ever do?" He invented nothing, patented nothing, created n...

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