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Key marketing message for communication and resolution programmes: the authors reply
  1. Thomas H Gallagher1,
  2. Richard C Boothman2,
  3. Leilani Schweitzer3,
  4. Evan M Benjamin4
  1. 1Department of Medicine, University of Washington, Seattle, Washington, USA
  2. 2Boothman Consulting Group, LLC, Ann Arbor, Michigan, USA
  3. 3The Risk Authority, Stanford Medicine, Palo Alto, California, USA
  4. 4Ariadne Labs, Harvard School of Public Health and Brigham & Women’s Hospital, Boston, Massachusetts, USA
  1. Correspondence to Dr Thomas H Gallagher, Medicine, University of Washington, Seattle, WA 98115, USA; thomasg{at}uw.edu

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We thank Mr Wojcieszak for his letter and his longstanding interest in supporting the principles underlying communication and resolution programmes (CRPs). We understand his belief that the best strategy for spreading CRPs is through marketing that emphasises cost savings and is directed towards those whose primary motivation is financial. In fact, over the last 20 years, many have been lured by the potential of CRPs to reduce liability costs. However, marketing CRPs …

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  • Twitter @LeilaniS

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Patient consent for publication Not required.

  • Provenance and peer review Commissioned; internally peer reviewed.

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