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Contributors The idea for this article was developed at the Choosing Wisely International Roundtable meeting in Lisbon, Portugal in September 2022. This meeting is attended by leaders of Choosing Wisely campaigns from over 30 countries. The article was written by KBB and WL, with input from EV. KBB and WL are equally contributed first authors.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.