PT  - JOURNAL ARTICLE
AU  - R Sacha Bhatia
AU  - Wendy Levinson
AU  - Samuel Shortt
AU  - Ciara Pendrith
AU  - Elana Fric-Shamji
AU  - Marjon Kallewaard
AU  - Wilco Peul
AU  - Jeremy Veillard
AU  - Adam Elshaug
AU  - Ian Forde
AU  - Eve A Kerr
TI  - Measuring the effect of Choosing Wisely: an integrated framework to assess campaign impact on low-value care
AID  - 10.1136/bmjqs-2015-004070
DP  - 2015 Aug 01
TA  - BMJ Quality & Safety
PG  - 523--531
VI  - 24
IP  - 8
4099  - http://qualitysafety.bmj.com/content/24/8/523.short
4100  - http://qualitysafety.bmj.com/content/24/8/523.full
SO  - BMJ Qual Saf2015 Aug 01; 24
AB  - The Choosing Wisely campaign began in the USA in 2012 to encourage physicians and patients to discuss inappropriate and potentially harmful tests, treatments and procedures. Since its inception, the campaign has grown substantially and has been adopted by 12 countries around the world. Of great interest to countries implementing the campaign, is the effectiveness of Choosing Wisely to reduce overutilisation. This article presents an integrated measurement framework that may be used to assess the impact of a Choosing Wisely campaign on physician and provider awareness and attitudes on low-value care, provider practice behaviour and overuse of low-value services.