TY - JOUR T1 - Communication and resolution programmes need to be effectively marketed to leadership and stakeholders JF - BMJ Quality & Safety JO - BMJ Qual Saf DO - 10.1136/bmjqs-2020-011635 SP - bmjqs-2020-011635 AU - Doug Wojcieszak Y1 - 2020/06/12 UR - http://qualitysafety.bmj.com/content/early/2020/06/12/bmjqs-2020-011635.abstract N2 - Dear Editor,I am writing to comment on the recent article, ‘Making communication and resolution programmes mission critical in healthcare organisations’, authored by Gallagher et al.1When implementing a communication and resolution programme (CRP) or disclosure programmes as they are also referred to, there are two key factors to keep in mind: (1) how to market or sell the programme to stakeholders and (2) designing and implementing the programme for long-term success. The authors of this paper seem to negate or dismiss the most important marketing tool for CRP/disclosure programmes: litigation reduction and cost savings for insurers and healthcare organisations. They stated, … ER -