Table 3

Principles of a choosing Wisely campaign

Physician led▸ As opposed to payor/government/health system led
▸ Important for trust of physicians and patients
Patient focused▸ Communication between the clinician and patient is key
▸ Process of shared decision making to tailor best care and prevent harm for individual patient
Evidence based▸ Up-to-date evidence demonstrates lack of benefit or net harm
▸ Important for physician and patient trust
Multiprofessional▸ Nurses, pharmacists also key to campaign
Transparent▸ Processes used to create list is public
▸ Conflicts of interest declared