Principles of a choosing Wisely campaign
| Principle | Description |
|---|---|
| Physician led | ▸ As opposed to payor/government/health system led ▸ Important for trust of physicians and patients |
| Patient focused | ▸ Communication between the clinician and patient is key ▸ Process of shared decision making to tailor best care and prevent harm for individual patient |
| Evidence based | ▸ Up-to-date evidence demonstrates lack of benefit or net harm ▸ Important for physician and patient trust |
| Multiprofessional | ▸ Nurses, pharmacists also key to campaign |
| Transparent | ▸ Processes used to create list is public ▸ Conflicts of interest declared |