Framework for patient and public engagement in Choosing Wisely campaigns
| Nature of engagement | Description | Possible measures |
| Partner: Direct involvement in campaign at national level | Establish partnerships with patient/consumer organisations to develop and implement campaign strategy, materials and initiatives | Number of formal partnerships established Assess effectiveness of partnerships using partnership analysis tool, for example, https://www.vichealth.vic.gov.au/media-and-resources/publications/the-partnerships-analysis-tool Evaluate reach and impact of campaign:
Evaluate readability, comprehensibility and acceptability of campaign materials using standardised checklists Monitor distribution and reach of campaign materials and website |
| Engage: Direct involvement in campaign at specialty level | Work directly with patient and public representatives to incorporate their perspectives and opinions into the campaign’s initiatives and recommendations | Per cent or number of societies who engaged patient/public in:
|
| Inform: Building public awareness | Public information about overuse, including benefits, harms and uncertainties of tests, treatments and other procedures via print and broadcast media and social media | Public opinion surveys to gauge awareness of overuse (eg, before, during and after media campaigns to judge their reach and impact) Public-reported measures of level/ usefulness of information provided Tools and checklists to measure the quality of patient information, for example, Health of the Net, https://www.hon.ch/, and the International Patient Decision Aids Standards Collaboration, http://www.ipdas.ohri.ca/ |
| Empower: Promoting better conversations at the individual level | Patients engage in shared decision making with providers to make informed choices about their treatment plans | Patient-reported measures of decision quality, including:
|