Logit model to estimate the association between Facebook ratings and NHC star ratings in NHs with five or more Facebook reviews (dependent variable: 1=NH has 5 NHC stars, 0=NH has 1–4 stars) (model n=73)
| Variable | OR | p Value | CI |
| Facebook rating=5 stars | 0.658 | 0.228 | 0.333 to 1.300 |
| Total nurse staffing hours per resident/day | 1.717 | 0.008 | 1.155 to 2.551 |
| Number of beds=81–119 | 2.147 | <0.001 | 1.417 to 3.255 |
| Number of beds≥120 | 0.753 | 0.231 | 0.473 to 1.198 |
| For-profit | 0.128 | <0.001 | 0.079 to 0.209 |
| Percent Medicare | 0.943 | <0.001 | 0.929 to 0.957 |
| Percent Medicaid | 0.942 | <0.001 | 0.929 to 0.957 |
| Occupancy rate (%) | 0.990 | 0.557 | 0.959 to 1.023 |
| Chain | 9.513 | <0.001 | 5.963 to 15.179 |
| Median household income ($1000) | 1.012 | 0.201 | 0.994 to 1.030 |
| Proportion over age 65 (categorical) | 0.505 | 0.012 | 0.296 to 0.861 |
| Market competition | 0.995 | 0.493 | 0.982 to 1.009 |
| Urban | 0.799 | 0.421 | 0.462 to 1.381 |
| State=Maryland | 12.064 | <0.001 | 6.586 to 22.097 |
Sources: NHC, Online Survey Certification and Reporting System, Area Health Resource File, Facebook search.
NHC, Nursing Home Compare; NH, nursing home.