Table 1

Overview of how different problem aspects of sepsis and antimicrobial resistance (AMR) are typically framed in media reports (original table summarising findings from previous research)3

Problem aspectSepsisAMR
Geographical scopeNational/LocalGlobal
Problem definitionIndividual patient safetyPublic health issue
Immediacy of threatImmediate threatFuture threat
Concreteness of threatConcrete threatVague threat
Emotive nature of problemEmotionalAbstract
Complexity of problemStraightforwardComplicated
Responsibility for problemResponsibility with individualsResponsibility with government
Solution to problemBehavioural solutionBiological/technical solution