Table 2

Impact of each letter on staff uptake of the seasonal influenza vaccination. Exact 95% binomial CIs are presented in parentheses below the uptake proportion

Standard
group
Descriptive norms
group
Injunctive norms
group
Combination
group
n Uptake proportion
(95% CI)
n Uptake proportion
(95% CI)
n Uptake proportion
(95% CI)
n Uptake proportion
(95% CI)
Total18850.43
(0.41 to 0.45)
18850.43
(0.41 to 0.46)
18850.43
(0.41 to 0.45)
18850.43
(0.41 to 0.45)
Gender
Female13920.43
(0.40 to 0.46)
14150.43
(0.40 to 0.46)
13900.44
(0.41 to 0.46)
14030.44
(0.41 to 0.46)
Male4930.43
(0.39 to 0.48)
4700.45
(0.40 to 0.49)
4950.42
(0.37 to 0.46)
4820.41
(0.37 to 0.46)
Employment t ype
Bank3200.26
(0.22 to 0.31)
3200.23
(0.19 to 0.28)
3200.24
(0.20 to 0.29)
3200.23
(0.18 to 0.28)
Substantive15650.47
(0.44 to 0.49)
15650.48
(0.45 to 0.50)
15650.47
(0.45 to 0.50)
15650.47
(0.45 to 0.50)
Job types
Medical and dental staff2850.46
(0.40 to 0.52)
2850.46
(0.40 to 0.52)
2850.46
(0.40 to 0.52)
2850.47
(0.41 to 0.53)
Nursing, midwifery and health visiting staff10950.45
(0.43 to 0.48)
10950.43
(0.40 to 0.46)
10950.45
(0.42 to 0.48)
10950.43
(0.40 to 0.46)
Healthcare assistants, other support staff, Scientific, therapeutic and technical staff5050.36
(0.32 to 0.40)
5050.43
(0.39 to 0.47)
5050.38
(0.34 to 0.43)
5050.41
(0.37 to 0.45)