Baseline demographic data for each group. Percentages are given as percentages of the total number, that is, 7540
| All | Standard group | Descriptive norms group | Injunctive norms group | Combination group | |
| Total | 7540 (100.00%) | 1885 (25.00%) | 1885 (25.00%) | 1885 (25.00%) | 1885 (25.00%) |
| Employment t ype | |||||
| Bank | 1280 (16.97%) | 320 (4.24%) | 320 (4.24%) | 320 (4.24%) | 320 (4.24%) |
| Substantive | 6260 (83.02%) | 1565 (20.76%) | 1565 (20.76%) | 1565 (20.76%) | 1565 (20.76%) |
| Job types | |||||
| Medical and dental staff | 1140 (15.12%) | 285 (3.78%) | 285 (3.78%) | 285 (3.78%) | 285 (3.78%) |
| Nursing, midwifery and health visiting staff | 4380 (58.09%) | 1095 (14.52%) | 1095 (14.52%) | 1095 (14.52%) | 1095 (14.52%) |
| Healthcare assistants, other support staff*, Scientific, therapeutic and technical staff | 2020 (26.79%) | 505 (6.70%) | 505 (6.70%) | 505 (6.70%) | 505 (6.70%) |
| Female | 5600 (74.27%) | 1392 (18.46%) | 1415 (18.77%) | 1390 (18.44%) | 1403 (18.71%) |
*We merged groups 3 and 4 into this group.