Influences on Breast-Feeding by Lower-Income Women: An Incentive-Based, Partner-Supported Educational Program

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Abstract

Objective To determine the effects of a partner-supported, incentive-based educational program on rates and duration of breast-feeding among low-income women.

Design Women who expressed a willingness to participate in the breast-feeding educational program were randomly assigned to one of two groups: an intervention group and a control group who received usual breast-feeding education.

Setting Clinics of the Special Supplemental Food Program for Women, Infants, and Children in Flagstaff, Ariz.

Subjects Sixty-eight primiparous pregnant women with expected due dates between May 1992 and December 1992 were willing to participate in the study. Of these, 34 were randomly assigned to the intervention group and 34 to the control group. Approximately 81% of the women completed the study: 29 in the control group and 26 in the intervention group.

Intervention The intervention consisted of special incentives (prizes) for women and their partners to participate in a breast-feeding class for expectant couples and an educational series on childbirth. Women were also encouraged to use a breast-feeding support program in which peers serve as role models.

Main outcome measures The primary outcome measure was infant feeding method. Data were collected from mothers in both groups at the time of discharge from the hospital and at 2 weeks, 6 weeks, and 3 months postpartum.

Statistical analyses performed Binomial proportional analyses of the feeding data were performed.

Results Women in the intervention group reported a higher percentage of breast-feeding at all measurement times.

Applications These findings suggest that incentives, such as donated prizes, can be used to attract primiparous women from lower socioeconomic groups, along with their partners, to participate in educational interventions designed to promote breast-feeding. Participation by couples in breastfeeding promotion activities can dramatically increase the rate and duration of breast-feeding. J Am Diet Assoc. 1995; 95:323-328.

Section snippets

Study Population

The sample consisted of primiparous pregnant women who attended the two WIC clinic sites in Flagstaff, Ariz. Multiparous women were excluded from the study in an attempt to control for the considerable influence that feeding of previous children has on feeding decisions (34).

Subjects

Women were recruited from March through December 1992. The two WIC clinics in Flagstaff served as recruitment sites. All primiparous, pregnant women attending the two clinics were given an infant feeding questionnaire that

Demographic Findings

The demographic data revealed that the control and intervention groups were not significantly different with respect to age, ethnicity, or level of formal education. The first demographic hypothesis was that the control group's ethnic composition was not different from that of the intervention group. That is, when the women of the study were separated into the two categories of white vs all minority groups combined, the treatment and control groups were similar as measured using a 2×2

Discussion

Breast-feeding educational interventions can be effective in promoting breast-feeding. Misperceptions about breast-feeding are common (35). Furthermore, for women to continue breastfeeding, they may need knowledge, skills, and help to overcome breast-feeding problems (36). Breast-feeding interventions should address common misperceptioris about breast-feeding and should provide women with the abilities to overcome problems themselves. Educational interventions seem to be even more likely to

Applications

The benefits of breast-feeding are especially important to the health of children from lower socioeconomic groups. Interventions to promote breast-feeding, especially those that include both women and their partners, can have a positive effect on breastfeeding among those who participate. Prizes donated by the local community can help attract low-income women and their partners to participate in breast-feeding educational interventions. ■

This study was supported through contract no.

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